Boosting Team Motivation: Effective Strategies for Success

Patricia Bourrillon

Patricia Bourrillon

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Team motivation is vital for achieving shared goals and values within an organisation. In a recent meetup, Agile Delivery Managers Liliana Luna, Luis Khars, and Yassin Oukhiar from Codurance shared valuable insights and strategies to keep team motivation alive. Learn powerful techniques to foster motivation and commitment in your work teams, harnessing intrinsic and extrinsic motivations to empower your colleagues.

The Evolution of Motivation

Over time, the concept of motivation has evolved significantly. Initially, it focused solely on goal achievement, neglecting the emotional aspect. However, theories such as Maslow's Hierarchy of Needs (1943) emerged, emphasising fundamental human needs and the emergence of higher aspirations as these needs are met. Herzberg's Two-Factor Content Theory (1959) identified crucial elements, including learning opportunities and a conducive workspace, as employee motivators. McClelland's Human Motivation Theory (1961) highlighted the influence of achievement, power, and affiliation on job performance and the work environment.

In summary, team motivation thrives in a collaborative atmosphere that fosters a sense of belonging, shared experiences, and continuous learning. It is essential to avoid constant comparisons and demotivation based on equity theory.

"Sometimes, avoiding demotivation is as important as creating motivation." - Yassin Oukhiar, Agile Delivery Manager at Codurance.

Benefits of Motivation

A motivated team tends to be more productive since each member feels responsible and takes ownership of their work, which improves quality and fosters an innovative climate.

Intrinsic vs. Extrinsic Motivation

Intrinsic motivation stems from personal passions, values, and goals. Developing it requires self-awareness and setting meaningful goals aligned with one's interests and values. On the other hand, extrinsic motivation relies on external factors, like rewards or recognition, and is influenced by the surrounding environment and circumstances.

Team Strategies: Purpose, Autonomy, and Culture

A clear purpose in life is crucial as it provides direction and meaning to our actions. Discovering a purpose that we are passionate about, aligned with our deepest values and goals, generates a motivating drive to overcome obstacles and persevere in pursuing personal objectives. A clear purpose provides a sense of identity and belonging, increases self-esteem, and helps prioritise actions. Additionally, it allows us to contribute significantly to something greater than ourselves.

Autonomy allows team members to take ownership of their work and experience a sense of independence. Being responsible for project creativity, planning, and execution empowers individuals and fuels motivation. 

Lastly, cultivating a team culture that encourages experimentation, team building, and a healthy feedback environment is vital to sustaining motivation within the team.


Team motivation is a critical factor in organisational success. By implementing strategies that nurture purpose, autonomy, and collaborative culture, you can maintain high motivation levels within your work teams. Understanding the evolution of motivation and embracing both intrinsic and extrinsic motivators creates a productive and stimulating work environment. Remember that motivation enhances productivity and contributes to well-being and personal fulfilment.